THE IMPACT OF RURAL E-COMMERCE DEVELOPMENT IN NORTHERN ANHUI ON REGIONAL INNOVATION EFFICIENCY

Authors

  • YaJie Zhang (Corresponding Author) School of Economics and Management, Suzhou University, Suzhou 234000, Anhui, China.
  • ShuLing Zhou School of Economics and Management, Suzhou University, Suzhou 234000, Anhui, China.
  • AiYong Lin School of Economics and Management, Suzhou University, Suzhou 234000, Anhui, China. School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, Jiangsu, China.

Keywords:

E-commerce, E-commerce supporting agriculture, Regional innovation, Innovation efficiency, Rural revitalization

Abstract

E-commerce assistance for agriculture provides new momentum for economic development and rural revitalization. Taking rural areas in northern Anhui as the research subject, this study investigates the impact of rural e-commerce on regional innovation efficiency. The findings indicate that the overall scale of rural e-commerce in northern Anhui has steadily grown, giving rise to distinctive products and brands, and establishing an innovative model involving multiple stakeholders. Patent applications and the number of high-tech enterprises in the region have shown a trend of steady growth with improved quality, accompanied by continuous increases in R&D investment and rapid growth in technology contract transaction volumes. Furthermore, the relationship between rural e-commerce and innovation efficiency reveals that e-commerce expands market opportunities and optimizes resource allocation, thereby stimulating innovation vitality, reducing innovation costs, and directly enhancing regional innovation efficiency. Additionally, through industrial agglomeration and attracting innovative talent, it indirectly promotes improvements in regional innovation efficiency. Based on these conclusions, relevant recommendations are proposed to support the strategic goal of rural revitalization in northern Anhui.

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Published

2026-09-14

Issue

Vol. 3 No. 3 (2026)

Section

Research Article

DOI:

https://doi.org/10.61784/jtfe3081

How to Cite

YaJie Zhang, ShuLing Zhou, AiYong Lin. The Impact Of Rural E-Commerce Development In Northern Anhui On Regional Innovation Efficiency. Journal of Trends in Finance and Economics. 2026, 3(3): 113-120. DOI: https://doi.org/10.61784/jtfe3081.