Vol. 3 No. 4 (2026)

Research Article

• INTEREST-GROUP VS. PEER PRESSURE: A CIRCLE-EMBEDDED SOR MODEL OF SOCIAL MEDIA EFFECTS ON MUSEUM VISIT INTENTIONS AMONG CHINESE UNIVERSITY STUDENTS

  ChunYi Lin^* , Feng Guo , Zhen Wu

  Published: 2026-07-21 | DOI: https://doi.org/10.61784/ssm3089

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